So, you want to sell/rent your property in a jiff?
Well, for that, you will have to inform people about your property. Right?
But, the real question is: “How are you going to do that?”
*drum rolls*……. THROUGH MARKETING!
Marketing is an excellent way to raise awareness of your products and services. It not only gives exposure to your offerings but also helps you to build brand identity and equity.
According to the American Marketing Association,
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Marketing and real estate complement each other quite well. Real estate is best investment opportunity. By having a good marketing strategy, you will be able to sell/ rent your property very easily. All you need is a good marketing plan and loads of creativity.
Marketing is a very diverse field, consisting of different types and methods. Choose the type that suits your business well.
Here are some of the real estate marketing ideas that you can incorporate in your business to reap quick results.
- Social media marketing
- Google advertisements
- Email marketing
- SMS marketing
- OOH marketing
- Experiential marketing
- Partner with local business
- Drone photography
- Referral marketing
- Content marketing
Worldwide Statista says the global digital population is just over 4 billion!
That means there are 4 billion opportunities to spread out the word about your project.
In order to grow your business, you should have an online presence so that people may access your project details easily. For that, a website is crucial.
A website will not only increase your visibility but it will also act as a resource center where people will be able to see things related to your project such as pictures, prices, contact details, maps, videos, testimonials vice versa.
An excellent and highly effective way to introduce your product offerings is through blogs. If you do not want to spend money on a paid domain, consider starting your free blog through WordPress, Wix, Blogger and vice versa.
A good marketing plan for Real Estate Company is crucial for its survival in the competitive business environment.
Generate quality content and share it on social media. Focus on producing useful and catchy content to increase your visibility on real estate blogs.
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.
Now, this number is huge.
We all have smartphones and access to the internet. Why not use it to earn lucrative profits?
You can use different social media sites such as Facebook, Twitter, and Instagram to attract potential customers. Facebook’s real estate marketing strategies are the new talk of the town because of its ease of use and effectiveness.
Facebook advertisement is an excellent way to get into the spotlight. Facebook offers a huge array of ads such as sponsored stories, sponsored ads, sponsored posts, carousel ads and canvas ads that you can use to make some noise about your property.
Stats show that interesting and unique Facebook marketing ideas for real estate can also help you a bunch. You can use Facebook pages and ads to increase the exposure of your brand.
Apart from Facebook, Instagram is also a very good platform to boost your business. Influencer marketing is a hybrid of old and new marketing tools, taking the idea of celebrity endorsement and placing it into a modern-day
You can also use Instagram ads and different influencer marketing to make your property stand out in the crowd.
Also, if you want to create a hype about your property, twitter is the best platform to do so. Use the twitter hashtags strategically to enhance your visibility.
75% of users say paid search ads make it easier to find information.
If you have a website, use google ads to attract the audience to your website or blog. Google ads will not only help you get audience but it will also help you get more phone calls and property visits.
In short, Google ads are perfect for lead generation. Sign up for google ads, make your ads, select your target audience, and decide a budget and you are good to go.
Another cheap yet effective way to boost your project sales is through email marketing. Email marketing simply means building awareness with the help of emails. For that, you will be needing a good database, a source that has all the information about your potential customers including their names, contact details and interests.
Write a simple yet clear copy, finish it off with interesting and catchy videos and pictures and send it to your potential customer.
Like email marketing, SMS marketing is also an eminent way to vend for your projects.
This is an era of technological advancements. Communication is getting improved, cheaper and easier. Today, everyone owns a cellular phone. Take advantage of this gadget and take your business to the next level with the help of SMS marketing.
If you are looking for an easy and cheap marketing option, SMS marketing is perfect for you.
Real Estate Marketing is important if you want to sell/ rent out your property like hotcakes. For that, use OOH marketing. Out of home marketing involves all kinds of communication that you see when you go out of your home. Currently, marketers use around 25 types of OOH media to convey the brand’s message to potential customers.
- Balloons, banners, and skywriting.
- Advertisements on buses, taxis, and rickshaws.
- Advertising on mobile telephones or wireless PDAs.
- Mobile billboards on trucks.
- Billboards including posters, bulletins, and painted walls.
- Printed displays on free-standing public telephone enclosures.
- Print media.
Do not underestimate the power of traditional modes of marketing. Try to advertise a property for sale through print media. In Pakistan, there is a large number of people who still prefer newspapers over other modes of marketing.
You can use newspapers ads, magazine ads, newsletters and flyers to tell the people about your projects. This is one of the best ways to target residential customers and literates. You can advertise the property for sale through print media because it is one of the most common methods used in Pakistan.
According to Eventbrite.com, experiential marketing can be defined as:
A strategy that engages consumers using branded experiences. The idea is to create a memorable impact on the consumer.
Experiential marketing is also known as event marketing as well. Realtors can make use of experiential marketing to raise awareness about their product offerings. You can host real estate expo, training, and workshops to educate the people about your brand.
These activities are extremely useful because they increase the visibility of your brand in the eyes of potential customers and it will also help you in building brand equity in the long term.
You can also join hands with local businesses to target your customers more effectively and efficiently. You can sign a contract with your local food chain or ride-hailing service. For instance, you can offer discounts and freebies to your customers. Or you can also introduce weekly or monthly offers for your customers.
People love good photo-shoots. Period.
With the advancement in the field of photography, we are witnessing new inventions now and then. One of the most famous and common inventions in photography is a drone. There are some major benefits of drone photography. They have drastically changed the way of taking photos.
In real estate, the visuals matter a lot. People get attracted to real estate projects that have creative visuals. For that, drones will come in handy for sure.
You can use drones to take bird’s eye view of your real estate projects and you can also use drones to cover your events.
Referral marketing is the method of promoting products or services to new customers through referrals, usually by word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.
Referral marketing is one of the most commonly used marketing strategies in real estate. You can apply different tips and tactics to get more customers.
For instance, you can simply ask your customers to tell about your product offerings in their circle.
You can also make customized referral materials such as pamphlets and cards to hand over to your clients. Another good way to get referrals is to incentivize your customers. Attach small rewards and gifts to appreciate their efforts.
Be mindful when it comes to your words. A string of some that don’t mean much to you may stick with someone else for a lifetime.
It’s all the game of words. If your words resonate with your customers, you are good to go. Contrarily, if you are not doing justice to your content, you might not be able to convey your message to the customers.
In short, never underestimate the power of a good content strategy. It can do wonders!
Understand your audience, design unique content, pair it up with catchy info-graphics and you are good to go.
Types of content that you can use in real estate include:
- Site pages on your website. Use creative and unique content to get the attention of your customers. Use real estate pictures and listings as well.
- Design interesting blog posts to drive potential customers to your website. If your content will be unique and fresh, people will be automatically drawn towards you.
- Add a resource library on your site as well. It will not only increase the traffic on your site but it will also help you in lead generation.
- You can also start your web series or YouTube channel to share your real estate expertise with the masses. You can also host webinars to educate people about the ins and outs of real estate.
Therefore, these are some of the most popular and widely used marketing methods. A creative yet practical marketing plan for a real estate company. Go through these ideas and see what can fit in your business model. If you have any questions, let us know in the comment section below.
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